All Methed Up and Nowhere to Go
Despite being blacked out in some 14.1 million DISH Network homes, the return of AMC’s Breaking Bad on Sunday night set a series ratings record. According to Nielsen live-plus-same-day data, the...
View ArticleInformation Diet: Danny Pudi
SpecsAge 33Accomplishments Stars as Abed on NBC’s Community; will appear in the films Knights of Badassdom and The Guilt Trip, in theaters later this yearBase Los AngelesWhat’s the first information...
View Article16-Year-Old Media Mogul Tavi Gevinson Is Expanding Her Empire
Tavi Gevinson has been called everything from the future of fashion to the future of journalism (by Lady Gaga, no less). Pretty heady titles for anybody, especially a blogger who has yet to finish her...
View ArticleThe Atlantic Wire Relaunches as The Wire
Today, The Atlantic Wire is rebranding as it spins off (in title, at least) from parent The Atlantic. From now on, the 4-year-old news aggregation site will be known simply as The Wire as it adopts a...
View ArticleSundanceTV President Is on the Lookout for Flawed Characters
SpecsWho Sarah BarnettAge 48New gig President and general manager, SundanceTV, just green-lit The Red RoadOld gig EVP and gm, Sundance ChannelThe Sundance Channel was recently rebranded as just...
View ArticleDavid Simon: HBO Would Pass on The Wire if I Pitched It Today
Despite being considered one of the greatest TV shows of all time, The Wire probably would have died on the vine if creator David Simon were pitching the concept today. Chalk it up to the industry’s...
View ArticleThe Wire Gets Folded Back Into The Atlantic
Barely a year after The Atlantic Wire struck out on its own as The Wire, both the site and its staffers are getting folded back into TheAtlantic.com. In an email to the staff, The Atlantic’s COO Bob...
View ArticleBobby Flay Isn't a Fan of Food Bloggers Trading Snark for Clicks
SpecsWho Bobby FlayAge 50Claim to fame Chef (restaurants include Gato, Bar Americain and Mesa Grill); host of Food Network series such as Beat Bobby Flay, All-Star Academy and Bobby Flay's Barbecue...
View ArticleStudy: Game of Thrones Leading the Charge for HBO Now Viewers
Cutting the cord has created larger viewership numbers for HBO, according to a new study by Amobee Brand Intelligence. The digital marketing and data analytics firm said HBO consumption has increased...
View ArticleSpark Foundry Wins NBCUniversal’s Telemundo and Universo Media Business
Spark Foundry announced today it won the online and offline media buying business of broadcast network Telemundo and cable channel Universo, both brands of NBCUniversal Telemundo Enterprises. The win...
View ArticleThe How-Jack-Dies Super Bowl Episode Should Continue This Is Us’ Ratings Surge
The only thing rarer than a breakout freshman broadcast hit these days is a series that manages to build on those ratings in Season 2. In recent years, shows like Empire, Blindspot and How to Get Away...
View ArticleHow Houseparty Brings the House Down With a Data-Driven Engagement Strategy
Houseparty has proven itself to be a force to be reckoned with as it continues to redefine the social media landscape. Despite Facebook's and Snapchat's 2.072 billion and 178 million users,...
View Article4 People Get to Slack Off for a Living in This Leisurely Campaign for a...
This may well be the best help-wanted ad we've read lately. While nowhere near "Best Job in the World" caliber, it clearly draws inspiration from that general direction ... and sure beats the City of...
View ArticleHow Brands Can Stand Out on Instagram
Instagram appears to be surpassing Facebook in terms of popularity, indicating a significant shift in social media. Who knew that this photo-sharing application would become one of the most popular...
View ArticleCan Smaller Brands Score Upsets With Super Bowl Ads?
A Super Bowl ad is a huge investment for any brand, but especially for smaller companies. The question is: Are they worth the cost? And are they equally beneficial for small and big brands? Crimson...
View ArticleToyota Is Making Its Biggest Super Bowl Push to Date With 3 Touching In-Game Ads
Toyota's Super Bowl appearance will be its biggest to date with three in-game ads created by the brand's agencies of record, Saatchi & Saatchi and Dentsu. Two of the three spots debuted today. The...
View ArticleAnnie’s Brings Back Its Bunny Bowl. There’s a Bison Bowl This Year, Too
You can't take Tom Brady home and stick him inside a cage after he leads the New England Patriots to victory over the Philadelphia Eagles in Sunday's Super Bowl. (Go Pats!) You can, however, adopt...
View ArticleT-Mobile Is Returning to the Super Bowl With a Spot Featuring Kerry Washington
T-Mobile is back in the Super Bowl with an ad involving Kerry Washington. Last year, T-Mobile had four spots--starring celebrities like Justin Bieber, Snoop Dogg and Martha Stewart--in the Big Game....
View ArticleLeo Burnett Global President Rich Stoddart Exits as CCO Takes Over
In a major leadership shakeup, Leo Burnett Worldwide global president and CEO Rich Stoddart left the agency this week. The network's global chief creative officer, Mark Tutssel, has been moved into the...
View ArticleNewsweek Media Group’s Publisher and Finance Director Resign Amid Reports of...
Newsweek Media Group's chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)--which owns Newsweek, International Business Times and...
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